Featured Job Posting Dir. of Direct Response Marketing @ ServiceMaster - Copeland Coaching

Featured Job Posting Dir. of Direct Response Marketing @ ServiceMaster ServiceMaster is seeking a Director of Direct Response Marketing in Memphis, TN. This role leads the development and implementation of key strategic direct response marketing initiatives including brand campaigns, digital campaigns, SEO, social media, and marketing agency engagement. Designs and executes marketing plans in support of business strategy. Responsibilities: 1. Leads the development and implementation of key strategic direct response marketing initiatives including brand campaigns, digital campaigns, SEO, social media, and marketing agency engagement. 2. Designs and executes marketing plans in support of customer acquisition business strategy. 3. Leads the evaluation of the effectiveness of direct response marketing plans and recommends changes as necessary. 4. Manages assigned budgets and ensures that key financial performance metrics are met. 5. Integrates direct response strategies and tactics across channels to achieve acquisition, retention and service targets. 6. Presents ideas and recommendations to senior leadership. Provides quantitative analysis to support proposals. 7. Manages and develops staff. 8. Manages multiple agency relationships. To learn more, or to apply online, visit the ServiceMaster posting here.